Branding
Screen Printing
Screen Printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat objects.
Advantages
- Large print areas are possible on flat products.
- Close PMS matches are possible on white or light-coloured products.
- Most screen print inks dry quickly and can be shipped immediately after printing.
- Fluorescent, metallic gold and silver inks are available on select textile products.
- Many products can print with tight multi-colour registration, with some products able to be printed using up to five colours.
Limitations
- Close PMS matches are more difficult on darker products and will only be approximate. In some instances, a white base will create a better print.
- Unable to print variable data.
- Each colour requires its own setup charge.
Artwork Requirements
- Artwork must be supplied in editable vector format.
- Fonts are advised to be converted to outlines/objects to avoid font conflicts.
Embroidery
Embroidery is an excellent way of branding bags, apparel, and other textile products. It offers higher perceived value and a depth of branding quality which other processes cannot match. Embroidery uses rayon thread which is stitched into the product and has a slightly raised effect.
Advantages
- Only one setup charge applies per position for up to 12 thread colours.
Limitations
- Only approximate PMS colour matches are possible - the threads to be used are chosen from those available to give the closest possible match. See our thread colour chart for the colours available.
- Metallic embroidery colours have special pricing.
Artwork Requirements
- Artwork must be supplied in editable vector format.
- Fonts are advised to be converted to outlines/objects to avoid font conflicts.
Sublimation
Dye sublimation print is used for branding products that have a special coating on them, or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Advantages
- Sublimation ink is a dye so there is no ink build-up. The finished print is embedded in the product.
- Ideal for producing vivid full colour images as well as closely matched spot colour branding.
- Variable data including individual names is available on select products.
- Edge-to-edge branding can be achieved on some products.
- Only one set up charge is required regardless of the number of print colours.
Limitations
- Can only be used on suitable products with white surfaces.
- Some colours cannot be reproduced including white, metallic, and neon/fluorescent colours.
- Fine detail/text may experience minor colour bleed across adjacent design elements.
Artwork Requirements
- Artwork can be supplied in either vector or bitmap format.
- Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
- A 3mm bleed must be added to the artwork if it bleeds off the product.
Heat Press Transfer / Supacolour
Heat press transfers (including systems like Supacolour) offer full-colour printing, even on complex zones of apparel, with flexible finishes that allow for smaller runs or custom personalisation. Heat is used to transfer graphic decals onto garments, enabling detailed, vibrant visuals.
Advantages
- Ideal for polyester, blended fabrics or zones where direct print is difficult.
- Great for detailed artwork, gradients and photographic elements.
- Lower setup cost than large-scale screen runs; viable for smaller orders or custom names/numbers.
Limitations
- Some transfer finishes may feel slightly textured — pick finish style based on garment and usage.
- As with other processes, metallics and exact PMS colours may be difficult.
- Ensure proper heat/time settings for long-wear durability.
Artwork Requirements
- Artwork can be supplied in either vector or bitmap format.
- Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
- Fonts are advised to be converted to outlines/objects to avoid font conflicts.
Deco Press / Patches
If your garments need that extra something to feel complete, then we can help. Deco press clothing emblems provide an increased sense of detail and quality to every item. Here at BeFrank, we apply our emblems to the highest standards, ensuring durability and unmatched looks.
Advantages
- Adds a premium, dimensional look that stands out on apparel.
- Multiple patch styles available — woven, rubber, embroidered, leather-look and more.
- Highly durable and ideal for outerwear, accessories and structured garments.
Limitations
- Fine micro-details may lose clarity depending on patch style; bold design works best.
- Colour matching can vary across materials (thread, rubber, woven fibres).
- Minimum order quantities may apply for certain patch types.